Marketing your products, company and services via an app is a very effective way to give you top of mind recall among your customers and it also helps introduce you to new prospects and clients. However, it is becoming difficult to come up with an app that is unique and functional — two of the qualities needed for a successful app. Case in point is that the Android Market is now on track to have half a million apps by May 2012.
How many Android apps are there now?
Distimo, an app store statistics tracker that is based in the Netherlands, reported in December 2011 that the Android Market has already reached the 400,000 level. This is an achievement for the Android Market because it has posted a faster growth than its rival, Apple.
The Android Market reached 200,000 available apps just in April 2011, and another 100,000 was added by August 2011. That means that the Android Market only needs four months to add 100,000 new apps. At that rate, it would reach 500,000 apps by May 2012.
If that happens, the Android Market would officially have more available apps than Apple’s App Store.
The good news is that the number of app developers is growing too. Distimo reports that there are currently 100,000 app developers on the Android Market.
What does this mean for you as a business owner?
As we have said before, apps marketing is a worthwhile marketing activity that every business owner should consider. But coming up with an original app might prove difficult. The next best thing is to take a look at the apps that are relevant to your business or industry, take a look at what it is doing well and what features are lacking. Then try to design an app that incorporates the good and making it better by providing the features that you want to see. “Make it your own,” as American Idol judges like to say, also applies to mobile apps.
More articles in this topic
The QR Code world is simply rolling around on the floor laughing at the creativeness and ingenuity displayed by some marketing folks. Apparently, as you may have read in this blog, news that was written by another one of our colleagues, about how you can now ‘check in’ on Foursquare every time you hit the […]Read more
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Hot Springs in Arkansas is bringing together history and sports in its latest tourism initiatives. Hot Springs has 26 sites that make up its famed Baseball Trail. These sites are marked by a special marker that commemorates why a certain place is special to the town and baseball. For example, one of the sites talk […]Read more
- QR Codes Allow You to Buy a Soldier a Beer
- Study Reveals Mobile Commerce Will Grow Faster Than Expected
- Why You Should Go for a Minimalist Mobile Site Design
- Avoid Bad Meat with QR Codes
- New Fuel Economy Stickers Feature a QR Code
- A Few Other Large Brand Names All Coded Up
- The Dummies' Guide to QR Code Marketing
- Walking With Dinosaurs Poster With QR Code On Madison Square Garden
- Why QR Codes Is Here To Stay
- Lego Germany Promotes Products With Creative QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.