Over the years, there have been a lot of technologies that were introduced and hyped as QR code killers. There was the snap tag, which is a circular tag that worked just like a QR code, which you can snap using a special app. And then there is near-field communication, which basically does what QR codes do, just as long as you have NFC capability and are close enough to a smart tag.
Not only that, there are also several different barcode formats vying for the attention of marketers and consumers alike.
Now, we have image recognition also competing with QR codes. Kooaba has been working on different image recognition software for the past six years and they have recently launched a new app they call “Shortcut.” Shortcut allows smartphone owners to take pictures of anything and everything and the app would give them more information about it.
We think that while this is a great use of technology, it would be very hard to use this for marketing purposes. For one, it will be very difficult to specify where an image would take your customers. One of the app’s strong points is that it will allow people to add comments to whatever they find about the picture they have just snapped and share it with their friends. They will also be able to add their own photos to the mix.
Although image recognition is a great technology and it takes away the barriers of design, QR codes are a clear winner in this one. For one, QR codes are much more widely recognized, people see a QR code and they know what to do. They already have an app for it, and if they don’t, they can easily download one.
Image recognition would be difficult to control. And if there is one thing that marketers do not like it’s not having control.
So, yeah, it would seem like QR codes are here to stay.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- Layar Integrates QR Codes into Augmented Reality App
- QR and AR working together, hand in hand
- Inky Linky Makes Links on a Printed Web Page Come Alive
- Microsoft Gets Access to NeoMedia Patent Portfolio
- QR Code Meets Pizza Lovers
- Big Fire Fanned With QR Code Campaign
- Branding With QR Codes
- Who's In On QR Codes
- Blackberry QR Code Readers
- Lego Germany Promotes Products With Creative QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.