Over the years, there have been a lot of technologies that were introduced and hyped as QR code killers. There was the snap tag, which is a circular tag that worked just like a QR code, which you can snap using a special app. And then there is near-field communication, which basically does what QR codes do, just as long as you have NFC capability and are close enough to a smart tag.
Not only that, there are also several different barcode formats vying for the attention of marketers and consumers alike.
Now, we have image recognition also competing with QR codes. Kooaba has been working on different image recognition software for the past six years and they have recently launched a new app they call “Shortcut.” Shortcut allows smartphone owners to take pictures of anything and everything and the app would give them more information about it.
We think that while this is a great use of technology, it would be very hard to use this for marketing purposes. For one, it will be very difficult to specify where an image would take your customers. One of the app’s strong points is that it will allow people to add comments to whatever they find about the picture they have just snapped and share it with their friends. They will also be able to add their own photos to the mix.
Although image recognition is a great technology and it takes away the barriers of design, QR codes are a clear winner in this one. For one, QR codes are much more widely recognized, people see a QR code and they know what to do. They already have an app for it, and if they don’t, they can easily download one.
Image recognition would be difficult to control. And if there is one thing that marketers do not like it’s not having control.
So, yeah, it would seem like QR codes are here to stay.
More articles in this topic
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
QR codes in restaurants are certainly nothing new. We have seen QR codes on business licenses and sanitation permits for the restaurant to be able to operate. You see them on menus either telling customers how their food was prepared, offering specials of the day and even a video of the chef cooking the dish […]Read more
- Mother Informed of Son’s Death on Facebook
- Google Maps is Back on Apple
- Google Imitates Apple
- Tough Competition For Online Business
- A Keychain-cum-Controller - Good For Gamers
- Successful Heineken Event
- Gimme! Uses QR Cards to Make Loyalty Programs, Deals, Coupons and Discounts Easier for Consumers
- Changing The Way Business Works With QR Code
- Bringing You Canada On Your Phone
- NYC Sells Property With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.