Over the years, there have been a lot of technologies that were introduced and hyped as QR code killers. There was the snap tag, which is a circular tag that worked just like a QR code, which you can snap using a special app. And then there is near-field communication, which basically does what QR codes do, just as long as you have NFC capability and are close enough to a smart tag.
Not only that, there are also several different barcode formats vying for the attention of marketers and consumers alike.
Now, we have image recognition also competing with QR codes. Kooaba has been working on different image recognition software for the past six years and they have recently launched a new app they call “Shortcut.” Shortcut allows smartphone owners to take pictures of anything and everything and the app would give them more information about it.
We think that while this is a great use of technology, it would be very hard to use this for marketing purposes. For one, it will be very difficult to specify where an image would take your customers. One of the app’s strong points is that it will allow people to add comments to whatever they find about the picture they have just snapped and share it with their friends. They will also be able to add their own photos to the mix.
Although image recognition is a great technology and it takes away the barriers of design, QR codes are a clear winner in this one. For one, QR codes are much more widely recognized, people see a QR code and they know what to do. They already have an app for it, and if they don’t, they can easily download one.
Image recognition would be difficult to control. And if there is one thing that marketers do not like it’s not having control.
So, yeah, it would seem like QR codes are here to stay.
More articles in this topic
In Ottawa, Canada, passengers are now seeing QR codes on their tickets. The QR codes are printed on every transfer so that passengers can just scan the QR codes themselves when they board the bus rather than show it to the driver. This would certainly help in making boarding faster and gives the driver less […]Read more
Mobile apps make your smartphone work harder. If you cannot find a feature or functionality on your smartphone, you can search for an app that does what you want and that’s about it. No matter how good your operating system is, you will never be on top of the smartphone game without a good set […]Read more
In the United Kingdom, a new startup company is trying to come up with the first Bitcoin smartcard. Bluenio has started a Kickstarter campaign to help it fund the nio Card. The company’s nio Card has a lot of functions. For one, it uses near-field communication technology to help you transfer Bitcoins. It also acts […]Read more
- Tip: Time Management and Scheduling Tasks
- QR Codes Show Up in UK School
- Chatham-Kent Crime Stoppers Goes Mobile
- Things Are Looking Up for Mobile in 2012
- Google Uses QR Codes in New Chrome WebGL Experiment
- Amazon Is Changing Its Website: Why You Should Change Yours Too
- German Rail System To Make Traveling Easier
- Changing Libraries
- POSTcard A Code
- St. Alvia Cartel Goes To Japan Comes Home With QR Code Idea
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.