However, while people are saying that NFC would be the death of QR codes and vice versa, it is very possible for these two mobile technologies to work together. In fact, it would be great to see more and more marketers use both NFC and QR codes in their campaigns.
This is something that BCNTouch did at the Mobile World Congress. BCNTouch wanted to give away 200 bottles of Bodegas Torres wines to the congress attendees. To make it more interesting, they came up with a treasure hunt using QR codes.
And near-field communication.
Take note that BCNTouch is the company behind the TouchActive platform, which is powered by NFC. Yet for this particular hunt, the company opted to include QR codes in the hunt.
Treasure hunters at the event can visit six different exhibitor booths that display either a bottle of Gran Coronas 2007 or Vina Esmeralda. They should snap the QR code or touch their phone to the smart tags found with these bottles.
The capture will give the participants detailed information about the wine and get serving suggestions too. They could also check out similar wines and share it on Facebook or Twitter.
If they have “captured” both bottles, they can claim their free Bodega Torres wines from the BCNTouch booth.
To make it more interesting, BCNTouch will be showing a heat map during the event to show how participants are interacting and where they are during the hunt.
We think that this is a great way to make sure that more people are included in your marketing campaigns. NFC is a great technology, but admittedly only a few handsets have the capability to read smart tags. QR codes, on the other hand, are more widely used and recognized. This is the edge of QR codes, no matter how many other new technologies crop up in the future, it will always be relevant and will always be used.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Image Recognition: Why It Will Never Beat QR Codes
- Inky Linky Makes Links on a Printed Web Page Come Alive
- Women, Carnivorous Plants and QR Codes: Yiying Lu Goes QR Code Crazy
- Soldiers Get Mobile Training via QR Codes
- Website Design Best Practices: Top 4 Things Your Customers Wish Your Web Design Would Be
- HTML 5 Mobile Apps vs. Native Mobile Apps: The Case for HTML5
- A Model Marketing Campaign: Deus Ex, Gamification, Social Media and QR Codes
- Smyth Jewelry In Baltimore Logs Onto QR Code
- The Business of Business Cards
- Tweet your QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.