Budweiser Brazil is helping people get connected a lot more easily than before. If you are in a bar, the last thing you would want to be lugging around are pieces of paper and a pen. However, what if you meet the girl or guy of your dreams and you want to call him or [...]Read more
We have talked repeatedly about how QR codes and near-field communication should not be pitted against each other. We have talked time and again about how these two technologies can instead be used to complement each other or about how both can be used to give consumers an alternative. Now, we came across another great [...]Read more
Apple has shown a tremendous amount of support for QR codes, particularly when it shunned near-field communication from appearing on its flagship iPhone and iPad devices. On the app side, Apple is using QR codes for its Passbook app. It seems that Google is following Apple’s footsteps in this regard. The search giant has its [...]Read more
Kraft Foods has been pushing its mobile commerce programs of late and has been testing out near-field communication and QR codes. In January of this year, the food giant used QR codes to promote its cheeses. The company put up QR codes with its cheese products, taking scanners to mobile recipes. It also had print [...]Read more
When it comes to wireless technologies, when one mentions mobile payments, the first thing that comes into mind is near-field communication. However, Garanti Bank is using QR codes for its mobile payments system in Romania. Patterning with Seamless, a Swedish company involved in mobile payments, Garanti Bank will be unrolling the SEQR mobile payment system [...]Read more
Thinking of going mobile with your marketing? What do you use? The number 1 thing that marketers should be looking at when entering mobile marketing is the content. Marketing materials should have relevant, interesting and informative content. It should move and persuade customers to either buy the product or try to learn more about it. [...]Read more
MacKay Meters and UIC Join Forces for NFC-Based Payments in Parking Meter Innovative parking systems provider MacKay Meters has teamed up with Uniform Industrial Corporation for the provision of the first-ever single-space wireless parking meter that allows contactless or NFC-based payments. Currently, the MacKay Guardian(TM) SOLO accepts different forms of payment, including tokens, credit cards, [...]Read more
Japanese mobile operator NTT Docomo Inc. and South Korean carrier KT Corporation last month entered into an agreement to develop a cross-border mobile service using near-field communication technology. This new NFC service will be used for mobile payments, promotional coupons, mass-transit ticketing, and other mobile applications in Japan and South Korea. NTT and KT, through [...]Read more
QR codes and near-field communication have been pitted against one another because of the various similarities they have in linking the offline and online world in an easy manner. Both are very flexible and both provide an extended mobile experience for smartphone users. However, while people are saying that NFC would be the death of [...]Read more
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