Category QR Code

QR Code, Datamatrix and other two dimensional barcode news and analysis.

Australians Fly With QR Codes

One of the lousiest things about flying is this – the long lines. Every time we think of flying, we can’t fight the dawning dread of having to stand in line for boarding passes and then more waiting for the flight home. Waiting in line at the airport is akin to being stuck in a gridlock traffic – to be abhorred.

When left with nothing but to stand or sit around while waiting to get to their intended destination, those moments are the best for advertisements. Modern folks spend a considerably long time idling time away while in transit. And it doesn’t matter whether you are taking the train, the bus, a cab or driving. Those who live in busy cities can attest to the famous snarling traffic jams the world over.

When you talk about technology, you think of boring geeks behind the computer or a stocky gentlemen working on cables behind some…well, some electrical stuff. There is absolutely nothing glamorous or funky with technology, some say. But things are surely taking a turn for the better because everyone’s on twitter and nobody can get by a day without visiting their Facebook pages or updating their status. In fact, these days people carry the internet with them on their phones.

It used to be just a simple listing service from Google called ‘Local Business’ and it worked like Yellow Pages…but many centuries better than the huge piles of physical directories that we used to get from our local phone companies. The aim is help folks like us find the right plumber, a used car salesman, a book store or an electrician to fix up our faulty sockets.

Don’t be too fast to think that you can’t catch up with the crowd. Don’t be too hasty in dismissing yet another technology craze that you think is beyond you. You will never know how a simple technology in the mobile phone, consumerism and advertising industry can completely transform many things that you do in your daily life. Give it a chance. Have a go. Learn more about it and find out how it can truly transform your life – this is the message that advertisers, developers and users of QR Codes would like to tell Americans.

It has been said and reported that a vast thirty percent of people who come into contact with outdoor advertisements said that it affects the way they make decisions when faced with vast choices and options. Surprised? Wait, there’s more.

A whopping ninety-five percent of US citizens who responded to a survey said that they often see and respond to ads that they see outdoors. And finally, when you wrap a bus, van or any other type of vehicle with an advertisement, it actually costs you a mere $0.77 CPM. Talk about fantastic facts, huh?

As far as the consumer industry is concerned, PR companies and advertising agencies are already experiencing a slow but definite increase in the number of people twiddling with QR Codes via their promotional campaigns. The automobiles sector is a little slow-going, however.

How can retailers benefit from the growing use of QR Codes? If you have a retail store, it is likely that you already have a website, blog or an e-newsletter. And you would be trying to find ways to engage your customers with technology. Maybe you have a twitter account for your company and is trying to get people to follow you or add you on Facebook.

When all’s been said and done, are we really seeing an uptrend for QR Code usage? Is there really more people moving into the fad? Or are we disillusioning ourselves that they are? The answer is in the facts and numbers – that even if the consumers in the United States are generally more confused than ever when they see the squares on everywhere and everything from now onwards, you can’t deny the fact that Americans are intrigued by the idea of having a link printed onto their magazines and newspapers.

One of the things about heading to a country in Asia is the language barrier. True enough, many people in Asian countries, especially the younger generation, have long been exposed to books, internet, films and television series with English as base. And they have all pretty much smartened up to the language. Some of the best writers, in fact, come from Asian countries.