The next time you take a stroll in Ault Park in Cincinnati, you might quite suddenly find yourself face to face with small black and white codes placed in some strategic locations…those are QR Codes. QR Codes are special barcodes that smartphone users can scan with their phone’s app called a QR Code reader. The QR Code readers can be downloaded completely free of charge regardless of whether you are using the iOS or Android platform. The QR Codes found in the park act as links to information placed on the internet and people can use it to get others to load up web pages, videos, promotion pages, online social networking accounts, etc; in essence, QR Codes have been called the bridge between your online and offline world…simply because they act as physical links (as opposed to links you usually find on web pages or blogs) that leads others to online content.
In Ault Park’s case, the authorities in Cincinnati Parks, are trying to get people to learn more about what they are experiencing when they visit the park. It was reported that it is part of a rather large pilot project launched by Cincinnati Parks. Accordingly, the QR Code will bring a virtual tour guide to mobile phone users which gives out information about the trees and flora in the park. Jennifer Harten, who is Cincinnati Park’s Regional Manager, said that the QR Codes will give park visitors an enhanced experience.
If the reports were anything to go by, when the QR Codes are scanned, it will load up a thirty minute online clip about the park. Half an hour is a long clip, we have to say, and I do question how viable this is going to be for park visitors. How many people are going to be patient enough to watch the whole clip while strolling in the park? If park visitors were impatient, they can most definitely save and bookmark the video for later viewing – I guess that would make more sense.
We are guessing that Cincinnati Parks is going to be doing pretty much the same thing for all the other parks under its care which includes seventy neighborhood parks and thirty four other nature preserves. In fact, Cincinnati Parks also manages other nature centers, arboretums and public plant conservatories, which makes up for more than ten percent of city land.
Have a quick watch of the following video for more information.
More articles in this topic
The QR Code world is simply rolling around on the floor laughing at the creativeness and ingenuity displayed by some marketing folks. Apparently, as you may have read in this blog, news that was written by another one of our colleagues, about how you can now ‘check in’ on Foursquare every time you hit the […]Read more
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
- Interactive Restaurant Tables Made Simple with QR Codes
- Bank of America Trials Mobile Payments via QR Codes
- Why You Should Go for a Minimalist Mobile Site Design
- Three Mistakes That Kill Your Content
- Of Stamps And QR Codes On Car Seats
- Top Three QR Code Myths We Hope We'd Never Hear Again!
- Suggestions From A Non-Geek
- A Book That Lives
- Paperless Boarding Pass Nothing New To Lufthansa
- Digital Artwork With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.