QR codes have been criticized as dull and clunky. QR code generators churn out black and white QR codes that sometimes stand out like a sore thumb, especially in very colorful marketing materials, or graphics laden ones.
The beauty of a QR code is that it is not only flexible when it comes to the information you place behind it — videos, URLs, text, phone number, vCards, etc. — but the whole code itself maybe differentiated.
Here are some suggestions on how to make your QR codes more beautiful.
1. Add color. Make your QR codes come alive with color. Just as long as you have a great contrast, you can make the black part of the code red, blue or green (any dark color) and the background into yellow, pink and just about any light color. Do not reverse your black and whites, or you would get into trouble with a lot of QR code readers!
4. Obstruct some parts of the code with graphics. The good thing with QR codes is that you can add the graphics INSIDE the code as well. You can add your logo, your mascot or just about anything into it.
Just make sure that you don’t exceed the 30% error correction that’s built into QR codes. That means that you can obscure up to a third of the code and it will still be scannable.
As always, you should TEST, TEST, and TEST your QR codes. Especially when you add elements to it like a graphic or a logo, or another color. Scan your final code using different readers on different mobile phones.
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