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Fort Wayne Art Museum Uses QR Codes to Educate Visitors
Quick response codes integrated into artworks is not something new. But only a very few of the world’s hundreds of museums are aware of the benefits of utilizing these codes. The Fort Wayne Museum of Art is one of these.
By scanning these two-dimensional barcodes with their smartphones, visitors to the museum can now learn more about a particular artwork without having to go home, starting up their computer, and searching for it on the Internet.
Specifically, scanning the code doesn’t just give the artist’s name, but also his biographical information and a list of his other works. Giving all the additional information pertaining to the artist also helps give context to the artwork.
The idea for the museum’s QR code program came from two people: Linda Dykhuizen, director of marketing for the museum, who said that it was her who wanted to include QR codes, as QR code technology is slowly being integrated into museums. The other is Jason Smith, who is one of the Club Soda owners, but who has also started a technology business. The two actually approached the museum with the idea of creating QR codes for free. “I have an old, longstanding connection to the museum,” he said — his mother used to be on the board.
The museum also has a quick response code that directs one to information regarding its establishment and history. Some codes were also assigned to some art pieces displayed in a temporary print exhibition.
Museums and QR codes have gone a long way.
- As we have reported early on, the Museum Urk was the first Dutch museum to use QR codes, along with other tech innovations way back in 2009, where they used QR codes to provide audio and video explanations and histories of the various things on exhibit.
- The Powerhouse Museum in Australia also used QR codes, but these were more focused on promotions.
- The Mattress Factory out in Pittsburg, PA have been using QR codes to give their visitors more information about their exhibits and the museum itself, doing away with the need to print out the same information on paper.
- ARTWalk, held in Napa Valley, also used QR codes to provide audio tours to visitors.
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Our project a http://exqr.org/ provides for a simple and very affordable method for museums and other exhibitors to create rich-media content and connect it to exhibits via QR code.