When planning out a QR code campaign, it is very easy to make a mistake. Some business owners do not give it much thought, which is a shame because it could cause the campaign to fail.
QR codes are very useful only if you make sure that you have everything in place. Here are some things that you need to remember if you are going to have a QR code campaign.
1. Be sure to have a mobile optimized landing page.
Remember that QR codes are scanned by smartphones. So if you are going to take people to your website, then be sure that it displays perfectly on a mobile screen. Rather than pinch and zoom to properly see your content, or scroll left to right, consumers would most likely exit a non-optimized page.
2. Be sure to track your QR codes.
You took time to create and put up your QR codes, don’t you even want to know how they are doing? How many are scanning them, who are scanning them, when are they being scanned? These are the types of information that you could get from tracking your QR codes.
Tracking and measuring your QR codes can help you know which of your QR codes are doing great. It can also help you fine tune future QR code campaigns.
3. Do you really need a QR code?
There are companies that use a QR code just because every other company is using them. Some do not plan ahead and just put up a QR code without thinking too much about what content it leads to or if it is really necessary.
Your QR codes should be well planned from the start. You need to make sure that your QR codes fit right into your campaign goals.
4. Skipping the instructions and the benefits.
With many businesses getting onto the QR code bandwagon, sometimes you think that everybody is familiar with it. So you take that for granted and just slap on a QR code without telling people what they are and what to do with them. Always err on the side of caution and put up instructions on how to scan your QR codes so that those who do not have an idea what they are will still be able to scan your codes.
Also, talk about that people are going to get if they scan your QR code. This is very important in encouraging them to take the time to take out their smartphones and scan your codes.
More articles in this topic
By now, most people in developing and developed countries are using a smartphone. Considering the fact that the cost of smartphone these days have dropped to an all-time affordable level, there is really very few reasons NOT to own a smartphone. Anyway, how has this affected the world when it comes to QR Code usage? [...]Read more
QR codes are making the check-in process at Xiamen Gaoqi International Airport a little bit easier. For passengers who do not have to check in any baggage can check in by going to the Chinese language http://www.xmairport.com.cn/, the airport’s Web site. On the site, they will be required to submit their personal information. After that, [...]Read more
It has been a long time coming but we heard from the grapevine that Xiamen airport is now allowing its passengers to check into the airport by scanning QR Code. For those who are unfamiliar with QR Codes, they are an evolved version of your basic 2D barcode…the same ones that the cashier at the [...]Read more
- Dita Von Teese To Include QR Codes on Clothing Line
- The A-Team Home Improvements Company’s QR Move
- PSC Info Incorporates QR Codes into Billing Statements and Invoices for Accelerated Payments
- 2012: Marketing Trends and Predictions
- QR Codes Integrated Into Anti-Counterfeiting Solution
- QR Codes in the Sky
- The Marriage of Business and QR Codes
- How Many Ways Can QR Codes Be Used?
- Like It Or Not, We’re Going Mobile
- QR Codes Could Be A Dream Come True For Regular Travelers
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.