Hennessey Partners Up With Kaws

Our radar caught some news about Hennessy has launched a QR Code campaign, launching the new limited edition bottles in collaboration with Kaws, an up-and-coming artiste. In the news, it said that Kaw personally designed the limited edition bottle for Hennessey. Interesting. 

According to reliable sources, ever since the QR Code was created, there have been an astonishing number of scans…or more accurately, more than 1.3 million scans!

Being one of the largest liquor manufacturers and distributors in the world meant that a simple, plain ‘ole black and white QR Code was used. The custom-designed QR Code, of course, attracted a lot of attention following one of its widely promoted ads and press releases. Reps from the Hennessy boat said that they wanted there to be focus on how consumers relate to the company when they drink Hennessy while enjoying Kaw’s talents. And they believe that there is no escaping digital media and mobile technology these days. 

Many of you might be surprised to know that Hennessey is a brand name under the umbrella of LVMH which also manages many other brand names like Chandon, Fendi and Givenchy. 

As with many other large brand names, the company aims to engage consumers with the QR Code. A representative based in Boston went on to add that the QR Codes printed on the limited edition bottle wanted to make enjoying the drink more consumer-friendly. Obviously, the company hired the right people who created mobile-friendly website www.hennessykaws.mobi which the QR Code lead consumers to, and not its usual website, which would have been frustrating for some drinkers if the website wasn’t mobile-friendly. 

While on the website, fans of the drink can also learn more about the product and watch a short clip while sipping on their favorite brew. And of course, because it is a collaboration with Kaw, there is also, obviously, another video about and promoting Kaw. 

If you are curious about this campaign, watch this video, this should tell you a little bit more about the campaign.