Some time back, we did write about Lauren Conrad’s revolutionary marketing method of her new novels, LA Candy and Sweet Little Lies via QR Codes. She is, if we are not wrong, the first author to embrace QR Code technology in an all-encompassing manner. All of her books contained QR Codes on the back of the book which led fans and readers to content that she wanted to share with the readers regarding the book.
Being young and beautiful, one would have to wonder if it made sense for Lauren Conrad to be a kind of ambassador for QR Codes in the United States. Being only 24, the star’s got a string of accomplishments to her name. For instance, she is cited as being a television celebrity, author, fashion designer and fashion icon too. At one point in time, she was given a long-lasting role in an MTV series named Laguna Beach and The Hills.
It was interesting to see her use QR Codes to lead her readers and fans exclusive stuff like videos, interviews and also engage the readers with promotional materials relating to her books. If you want to take a look at it, load your cell phone onto this site: LACandy.mobi.
Lauren Conrad also makes the perfect ambassador because of her age. There is an ever-increasing number of tweens and young adults who already own smart phones like iPhone and Blackberry, and being quick to catch on to new technology, we bet with help from Miss Conrad, more people will start using QR Code and consider it a marketing norm.
As it is, the world is already talking about Google’s brand new URL shortening tool Goo.gl. We heard that instead of just shortening the URL for users, they also automatically come up with a QR Code for download. Which is…a very interesting move for Google who has been nothing short of fantastic for promoting the use of QR Codes.
Now, if only people like Lauren Conrad can be used to reach people within the 30-40 age bracket…that would be nice. REALLY nice.
Anyway, start learning all about QR Codes by creating your very QR Code with our free QR Code generator. Yes, it’s free and we meant that.
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