PSC Info Group has incorporated quick response codes into the billing statements, invoices, and letters that it produces for its clients in order to accelerate the consumer payment process. The QR codes, when scanned using a smartphone, would take consumers to an online payments portal or even to a special URL that’s designed for each customer.
PSC provides innovative, technology-enabled and integrated multiple channel customer communication tools or solutions that are aimed at streamlining payments collection and facilitating payment transactions, billing and revenue acceleration. PSC also offers a wide range of dynamic document and information distribution services, such as e-mail notification, web delivery, automated telephony, and SMS messaging, to enable its clients to increase their cash flow, improve their customers’ experience, and to reduce their administrative costs.
Mark Snow, PSC Info Group’s chief marketing officer, explains that using QR codes would provide customers an additional channel by which they could complete critical payment transactions, which are the very things that drive any kind of business. And because letters, billing statements, invoices, and other types of printed communications that carry a QR code actually get a good combination of intrigue and functionality, they also prompt quick consumer response.
The company can create QR codes as well as mobile tags for clients and have these linked to any online content that could promote faster customer payments. The QR codes can take customers to a web page, a phone number, an automatic payment portal, online information about a product or a service, a text string, or even to a promotion or special offer. Clients can update this online content easily, without the need for them to create a new QR code or a new mobile tag.
What’s more, clients can actually measure the success of their QR codes. By simply accessing the free online usage reports, they will know just how many scans the codes have generated.
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