For those who are passionate about giving back to society and country are often clever in their ways of reaching people and helping connect people who need help and those who are willing to help. When it comes to charity, you need to get the word out quickly and affordably, you see, because these projects are often self-funded and are non-profit. The United Arts of Central Florida have finally jumped onto the QR Code bandwagon. A campaign, ‘The Art of Giving’, was launched recently which will run all the way till June 17th.
Considering the fact that they are using QR Codes and online video content for the launch of this campaign, it is safe to say that their target market is of the younger group. Perhaps, the target are people who do not have a whole lot of give and share, but are willing, have the energy and enthusiasm to do so. By going down the technology route, one would easily say that it will probably involve Facebook, Twitter and maybe LinkedIn too.
Organizers of the campaign hopes to bring together grass-roots volunteers and community leaders who do not mind doing charity work to help the communities. There will also be a huge explosive activities on their Facebook pages as well, as enthusiastic volunteers start sharing and mobilizing the cause.
For the next couple of days till the end of the campaign period, there will be lots of United Arts of Central Florida staff and volunteers all over, not just Twitter and Facebook, but in farmers’ markets, food truck spots and many other Floridian events and roadshows, we are sure. They hope to celebrate the cause as well as promote art and self expression.
According to reports, they have launched a mobile site which enables mobile donation for both iOS, Google and Android wallet and not to mention the ability to transfer funds through online popular payment tool, Paypal. However, for those who are interested in donating and participating, there is no option for SMS donation like the one that President Obama did for his 2008 campaign. I don’t think that is going to be a huge problem, though, since scanning the code will take mobile phone users to an online form, anyway.
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