As enthusiastic as people are about the ever-expanding realm of technology, there are many others everywhere in the world who has a growing interested in eating healthily, using locally grown organic food. Just take a look around you. Organic food providers are popping up everywhere because of the increasing demand for simple yet nourishing, delicious organically-grown food.
But that is not what we are talking about today (for obvious reasons). The news about Port Townsend Food Co-op’s leap into technology raised a few eyebrows amongst us. Of course, any of us are not technically surprised by the news of how they plan to educate consumers about the growing and marketing of organic food around the ideas but merely pleasantly surprised by how immersed they are with the technology citing that online social media tools and mobile phone technology can be used to educate people about eating healthily.
The Port Townsend Food Co-op has about five thousand active members who contribute on a daily basis to the community of Port Townsend and surrounding areas. They also actively and voluntarily participate in the Green Power Program.
As a good start to a brand new year, the co-op aims to educate people about the power of QR Codes and how it can be used for information. For those of you who are unclear about what QR Codes can do, a brief intro is called for.
QR Codes are basically a type of 2D barcode that works pretty much the same way the conventional type of barcode does…except that it can contain much more information in it. Creating a QR Code is free of charge and as far as we can tell, most QR Code readers that can be found on the internet today are reliable. Downloading and installing a QR Code reader is absolutely free of charge too. That’s the appeal of the whole technology. All you need is a smart phone, an open mind and thirst for information to make use of QR Codes.
For the Port Townsend Food Co-op, the QR Code marketing began as early as in the summer of 2010 but the real launch started beginning of 2011. This year, you can expect to see more signage, printed materials, appearances of the QR Code on videos, coupons, websites and then mentioned in ads and radio interviews. In fact, the QR Codes will also be printed along with recipes and books.
This is amazing news and in the words of Bruce Henne, the owner of Eco-Orchards, they intend to help people connect with the very farmers who grow their food.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Australian Farm Helps Visitors at Fruit Picking with QR Codes
- A QR Code You Can Walk On
- App Ideas: Path, A Social Networking App
- Fort Wayne Art Museum Uses QR Codes to Educate Visitors
- Measuring Your Mobile Apps Efforts: Two Tough Questions to Ask
- Win a $250 AMEX Gift Card Just by Connecting with BeQRious.com!
- Manhattan Hit By QR Code For Internet Week
- Shopping With A Difference This Year
- Fendi’s In It "QR Codes"
- Carbon Offsetting And A QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.