As enthusiastic as people are about the ever-expanding realm of technology, there are many others everywhere in the world who has a growing interested in eating healthily, using locally grown organic food. Just take a look around you. Organic food providers are popping up everywhere because of the increasing demand for simple yet nourishing, delicious organically-grown food.
But that is not what we are talking about today (for obvious reasons). The news about Port Townsend Food Co-op’s leap into technology raised a few eyebrows amongst us. Of course, any of us are not technically surprised by the news of how they plan to educate consumers about the growing and marketing of organic food around the ideas but merely pleasantly surprised by how immersed they are with the technology citing that online social media tools and mobile phone technology can be used to educate people about eating healthily.
The Port Townsend Food Co-op has about five thousand active members who contribute on a daily basis to the community of Port Townsend and surrounding areas. They also actively and voluntarily participate in the Green Power Program.
As a good start to a brand new year, the co-op aims to educate people about the power of QR Codes and how it can be used for information. For those of you who are unclear about what QR Codes can do, a brief intro is called for.
QR Codes are basically a type of 2D barcode that works pretty much the same way the conventional type of barcode does…except that it can contain much more information in it. Creating a QR Code is free of charge and as far as we can tell, most QR Code readers that can be found on the internet today are reliable. Downloading and installing a QR Code reader is absolutely free of charge too. That’s the appeal of the whole technology. All you need is a smart phone, an open mind and thirst for information to make use of QR Codes.
For the Port Townsend Food Co-op, the QR Code marketing began as early as in the summer of 2010 but the real launch started beginning of 2011. This year, you can expect to see more signage, printed materials, appearances of the QR Code on videos, coupons, websites and then mentioned in ads and radio interviews. In fact, the QR Codes will also be printed along with recipes and books.
This is amazing news and in the words of Bruce Henne, the owner of Eco-Orchards, they intend to help people connect with the very farmers who grow their food.
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