We are all accustomed to thinking that QR Code marketing is an effective way to engage consumers directly. Hence, it’s almost always about advertising in print ads, placing the code in commercials (as we have pointed out a couple of days ago) and also using the QR Code as a link to coupons, promotion pages, websites, blogs and online social networking accounts.
Have we really thought about using it on a B2B platform?
Would it really work since the corporate B2B scene is quite different in a lot of ways from the B2C scene. Organizations and companies might not be as easy to engage in the overall scheme of things. Or is it?
We were delighted to hear about William Dyer Electrical UK Ltd’s foray into mobile technology because William Dyer is in the B2B business, providing commercial and industrial electrical services and products to other commercial businesses. The company got together with their tech team and came up with a QR Code and then a mobile-friendly web page that displays links to all their online social networking sites (Facebook, Twitter and Linkedin), phone number, fax, email and links to their website(s).
The QR Code was said to have been printed on new fleet of vans and trucks. Although we are sure this is not the first for commercial businesses, there was another thing to note about this effort.
For most companies, privacy is a big thing. They would usually prefer for the stats to remain a secret. Nobody really wants the world to see how many people actually scanned the QR Code or were interested enough to access the site/page. Not William Dyer, apparently.
Instead of hiding the stats, the company went ahead to use a bit.ly URL. If you have heard of or used bit.ly links before, you would know that the stats are PUBLIC information. All you need is a link to the account and the stats are there.
Either the tech team were not aware of the fact or they are really open about having their stats displayed to the public. All in all, I supposed this means that the company don’t mind showing them (off) and are open-minded about it.
As usual, we hope to see more people jumping onto the QR Code bandwagon…simply because it is one of the most incredibly-useful cell phone technology we have seen in a long time.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Alcoholic Drinks Do Mix!
- Get Your Videos Noticed with a QR Code
- Three Things to Remember When Designing a Mobile Site
- QR Codes Promote Florida City
- New Fuel Economy Stickers Feature a QR Code
- Frisk-y QR Codes
- QR Codes Can Be Used On Restaurant Menus
- Qr Codes And AR For Vending Machines In Japan
- QR Code On Tombstone Leads To Mini Virtual Social Networking Site
- American Airlines Open Up To 2D Barcode Boarding Pass Idea
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.