Power equals money….that used to the old understanding…that if you rose to power in a large company, money is a part of the package. The same applies to the business world – the more power you have, the more projects you would win…hence, the more money you would make.
Now, let’s add technology to the equation and see what comes out of it. Today, in the age of information technology, information is power. Content is king because there are more people looking for information via the world-wide-web than ever before, so, if information is power, the equation should be as follows.
Information = Power = Money.
It’s been said before that if a company refuses to budge from its stand against evolving with technology, the company stands to risk a lot to its competitors in the very near future. VERY near future because some people are looking into exponential growth in the usage of 2d barcodes in the year 2010. Given the current financial situation we are in right now, we need to get information to our potential customers as quickly as possible if we don’t want to be left behind – information, remember, is money.
Large companies are forming committees whose main aim is to explore the potential of QR Code marketing with the hope of dealing with the needs of their existing and potential customers. If a company knew what it was doing, in the next few years, they could actually increase profit by ten to twenty percent….even in the current financial climate!
There’s very little to lose for these companies because contained within the little square boxes of these QR Codes which stores more than 2,500 alphanumeric characters is only 2kilobytes in size and yet stores a wealth of information within it.
QR Code marketing makes the call-to-action part of advertising very simple, real and easy. Gone are the days when advertisers have to make rough guesses as to the response to their advertisements. Now, they know PRECISELY how many, what and how interested parties have responded to their advertisements.
The QR Code technology has completely warped the ticketing, entertainment, airline, travel and tourism and advertising industry. Now, even trains, buses and cabs are looking into how QR Code can aid in their marketing efforts.
Interestingly, let’s just say that the QR Code technology has just made the battleground a much fairer one because smaller companies can afford QR Code advertising the same way big companies with huge budgets can. It has become much easier for these small companies to grab their share of the pie as compared to pre-QR Code days.
Since information is relative and subjective, power and money has become more accessible to small and medium companies and this, I would say, is a good thing.
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