Marketers just love QR codes for their sheer inexpensiveness and flexibility. It seems that there is no limit to what you can do with QR codes. You want to take your customers to a YouTube video of your product? Go ahead and use a QR code. You want to take them to a Facebook page, Twitter account or LinkedIn profile to connect with them? A QR code could help you easily do that as well.
It seems that imagination is the only limit a marketer or business owner has when it comes to QR codes.
Not surprisingly, QR codes have also been used for non-marketing purposes.
We have seen QR codes being used for charity, for health concerns and other advocacies, and even to cover up ugly graffiti. We have also seen QR codes used in greeting cards and uncommon and personalized Valentine’s gifts.
Why not go a step further and use QR codes for wedding invitations?
The New York Times has recently come out with a report that details how couples are using QR codes for their big day. Here are some ideas from real couples interviewed by the New York Times:
- Michelle Dinh included a QR code into her wedding invitation and took guests to a special website for their wedding. Dinh remarked that the QR code also helped beautify the invitation and kept the wording simple.
- Melody Chalabana and Michael Swain used a QR code to help confirmed guests add the wedding date into their own calendar, making sure they won’t miss it.
- Chrissy Stengel also added QR codes to her wedding invitations to make reply cards and spreadsheets a thing of the past. Her guests are automatically counted as soon as they scan her codes.
- Newlyweds Giovanni and Evangelina Jaramillo also relied on QR codes to help their guests find the way to their wedding reception.
Of course there are always those who ring the alarm. For most traditional wedding suppliers, the QR code comes off as very informal, and has no place in traditional weddings. Some couples have also noticed that the technology is lost on some people who do not know what to do with the codes. But this is nothing that a little instruction could not correct. Also for those who might not know what to do with the QR code or do not own a smartphone, it would be wise to also include the website URL with your QR code.
Do you have any more wedding ideas using QR codes? Tell us about it in the comments section!
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