Quick response codes have long gone global, and country-specific s news about QR code campaigns are not really such a big deal anymore. Nevertheless, we still love sharing with you stories about the various QR code marketing initiatives or promotions that other countries and other regions embark on. This time, our stop is Catalonia, Spain.
These two-dimensional matrix barcodes can be seen in trains throughout the Spanish region of Catalonia. Commuters who have a smartphone equipped with a QR code reader app can scan these codes and get free access to printed works and literature. These codes were put up by publishing company Random House in partnership with the Catalan Government Railway, with the aim of promoting the National Reading Plan of the Spanish Department of Culture.
The program encourages Spanish citizens to read, and therefore provides them access to literature via QR codes. More specifically, scanners are taken to a website where they can choose from a selection of free publication or books. Random House currently has a 20-book selection for train travelers, including self-help books, books on sleep disturbances, political commentaries, and others that cover various other genres, like fantasy and mystery. The books can be downloaded instantly or obtained as a physical product that’s delivered right to your Catalonia home.
QR codes are actually a common marketing and information distribution tool in the country. However, Spanish consumers are not very familiar with them, so adoption isn’t as great as expected. And, just as it is the case in other countries, consumer interaction is at its highest only when consumers get something that benefits them, such as a discount or a free product. So this is what makes the Random House QR codes on Catalonia trains special. They were placed there to take advantage of this kind of consumer mindset.
Random House vows continued support for the National Reading Plan, even in the future. The company believes that joining together the QR trend and the people’s desire for benefits will make the campaign effective.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Is It Really a Good Idea to Make QR Codes Disappear?
- Dita Von Teese To Include QR Codes on Clothing Line
- Limoneira Turns to QR Codes Again to Promote Different Uses of Lemon
- The Secret To Building Successful, Long-lasting Businesses
- Design Your Site to Be Usable: Part II
- Fun-ner Functions
- Near-Field Communication and QR Codes... Who Wins?
- Nielsen: Android Users Spend More Time on Mobile Apps
- Weigh It Out: QR Code Pros and Cons (Part 2)
- QR Codes May Save Print Advertising
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.