Our services

Raaw Foods International’s Great QR Code Idea

One of the most challenging things to come up with when preparing a QR code campaign is the content behind it. Without interesting content, your customers will never whip out their smartphones and scan your QR codes.

A lot of studies that track QR code campaigns report that video content is one of the best to put behind a QR code as it will attract more scans. The latest of these studies is ScanLife’s recent findings, which you could read here: http://beqrious.com/qr-codes-scanning-activity-shoots-up/

However, you might want to give your customers something fresh every time they scan your QR code. This is actually easier said than done. For one, where do you get a steady supply of videos for your campaign? If you are planning to run your campaign for a week, you would need to have at least seven videos prepared, which could be a little costly. Now if you are planning to run a campaign for a month or a quarter, that will be more of a problem.

You might want to take cue from Raaw Foods International. The company produces juices from fruits and vegetables and they are using a QR code to give their customers a new video every day. Therefore, whether you are at the store or at home you can scan the QR code and view something new daily.

The company is teaming up with YouTube for this by using videos submitted by YouTube users. Every April and August, YouTube users participate in an event called Vlog Every Day in April (or August, as the case may be). If their video is selected by Raaw Foods and featured on its QR code campaign, the YouTube user would get a grocery bag that they can reuse along with discount coupons.

The QR code takes you to a mobile page that automatically brings a new video up to the top of the playlist daily, making it possible for the QR code to resolve to only one URL, instead of having to change it daily.

The Raaw Foods campaign only shows that you do not have to spend a lot of money for interesting content. You can always crowdsource your content, or have people create it for you in exchange for a prize or a reward if their work is used.

More articles in this topic

QR Codes Show up at Xiamen Airport

QR codes are making the check-in process at Xiamen Gaoqi International Airport a little bit easier. For passengers who do not have to check in any baggage can check in by going to the Chinese language http://www.xmairport.com.cn/, the airport’s Web site. On the site, they will be required to submit their personal information. After that, [...]

Xiamen Airport Goes High Tech

It has been a long time coming but we heard from the grapevine that Xiamen airport is now allowing its passengers to check into the airport by scanning QR Code. For those who are unfamiliar with QR Codes, they are an evolved version of your basic 2D barcode…the same ones that the cashier at the [...]

QR Code Newsbits: What Else Is Happening?

QR Codes Appear in Mundy Park In British Columbia in Canada, QR codes are regaling Mundy Park visitors to interesting bits of information about the park and everything inside it. QR codes have been placed on park signs all around the area. When you scan the QR code, you will be able to see relevant [...]