Recently, we wrote something about Augmented Reality tying in with QR Codes – and here, we have news of a new game that uses BOTH QR Code and Augmented Reality. Starting this year, fans of online games in Thailand will find themselves hunting down one Oishi Green Tea after another in search of ‘ingredients’ they can use in the online game called Oishi Cafe City.
Each green tea comes with a QR Code and customers need to purchase them if they wanted to play the game. They log onto the website http://www.oishidrink.com where the game is. No download is necessary. The customer pulls out the QR Code, scan it with a web cam for approximately three seconds, the secret ingredient is revealed in the game on their computer screen.
We are adequately impressed with the efforts put into the game because this is probably the first of its kind in this world, aside from the one created to promote the movie ‘Avatar’ recently. Outside of the entertainment industry, this is definitely the first.
Although QR Codes is currently being used primarily for promotion and advertising purposes, the open-endedness of the technology allows other applications to use it as well. That is why QR Code remains to be one of the most amazing open source creation ever.
Spokesperson from the company said that the game, despite being less than original (adapted from the popular Facebook game), is aimed at promoting loyalty and QR Code was used because it is instantly linked to anything Japanese. Oishi is a large chain of restaurants in Thailand and they mainly sell Japanese food throughout the country.
Apart from using QR Codes to create brand awareness and loyalty, the company says that they are looking to reach out to the younger generation too; because the younger generation spends a lot of time on the internet and playing games, this, says Tan Passakornatee, is the perfect solution. In Japan, a large percentage of people with personal computers or laptops have a web-cam installed on it.
Although the said game is expected to give sales a thirty percent boost this year, the company also intends to inculcate healthy problem-solving skills in the young, hitting two birds with one stone.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Use QR Codes to Help Sellers, Not Just Customers
- Along with smartphones, in comes smartdiapers?
- Make A Statement
- Ontario Tender Fruit Growers Now Use QR Codes For Product Information
- Philantrophic Coca-Cola and Innovative JCPenney
- Scheduling Mammograms Online Via QR Codes
- Make User-friendliness Top Priority When Launching QR Code Campaigns
- Making A Lot Of Noise In Hong Kong
- Shopping With A Difference This Year
- The ‘Anything Goes’ Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.