Target Targets Mobile Phone Users

Next to K-Mart, Target remains to be one of the most loved American retail shopping brand names ever. Target’s been around since 1962 – that is a long time – and has been bringing trendy products at affordable pricing to Americans since then. It is good that although the name is already a very established one, the marketing team of people behind the company continues to think in very advanced terms.

For example, we caught wind that at the Target website, they have a special site for mobile phone users. On top of that, the website is so advanced that they allow mobile gift-giving and also, this is what excites us, QR Code coupons.

For those who are unclear about what QR Codes are, it acts as a form of 2D barcode that allows smart phone users to access online information via their phones. It is like a link like this one whereby one click is all that is needed. With a QR Code and a QR Code reader, smart phone users can scan a picture of the QR Code with their mobile phone cameras and be led, instantaneously, to an online website without needing to key in the URL of the page that they are trying to access.

QR Code is extremely popular in Japan, some Asian countries and is a rapidly growing technology in Europe. In the United States, we are a little behind in terms of catching up but mobile marketing experts predict that it is only a matter of time before it becomes the norm here too.

When a mobile phone user logs onto their website, they can browse, shop, comment, send gift cards, register stuff they would like to buy in their account and also download coupons. Discounts will be given to those who download the QR Code coupons into their phones and then show them at the store counter when they shop in one of the thousands of Target stores nationwide.

In the near future, consumers should expect more and more large brand names to adopt and accept QR Codes as part of their marketing game plan. Not only is QR Code affordable and efficient, it is much more cost-effective and trackable too.