The good news is that you only need to remember these ABCDs of QR code engagement.
D – Direction
Direction can mean two things when it comes to QR code engagement. First, the direction is your purpose or aim. You have to be very clear as to what your aims are because this is what would determine what would happen next.
Direction could also mean instructions. Never put out a QR code without appropriate instructions on what people should do with them and what they could get from scanning them!
C – Content
Content is the lifeblood of any marketing campaign. For websites, it is the copy that you write. For commercials, it is the video that you show.
You should be able to come out with interesting, educational and informative content. In addition, the content (videos, photos, or text) you put behind your QR code should be closely tied to your purpose.
B – Benefits
What could your customers get from scanning your QR code is what your benefits are all about. Always tell your customers what benefits they could get once they scan the code. In fact, you should include it in the instructions.
A – Action
Action is what you want your customers to do after scanning your QR code. Ideally, you should be very explicit in your call to action and it should correspond to your direction.
An example might be helpful here:
D – Direction: You want more subscribers to your newsletter.
C – Content: Create a mobile site that allows people to sign up to your newsletter and talk about it in detail.
B – Benefit: Tell your readers that scanning the QR code can take them to a Web page where they could easily subscribe to your newsletter and get discounts.
A – Action: You have your customers sign up for your newsletter.
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