For some time now, the publishers of The Big Issue magazine have been helping homeless people by letting them sell their publications. But they are amping up this effort by coming up with digital editions that may be purchased using QR codes.
QR codes and magazines have a very positive relationship with each other. We all have seen QR codes appearing alongside advertisements on major magazines. The QR codes give the advertisers a good way to further engage readers and give them more information about their products. But that is not all that QR codes do for magazines.
In an age where smartphones and tablets are being used to read magazines and newspapers, a lot of people are foregoing on buying print editions because they could get the same content on their phones and other mobile devices. That means that there is less clutter and they can read more comfortably.
That is why print publications have been seeing a marked decrease in sales. This is also the reason why International Network of Street Papers, the charity behind The Big Issue, came up with the QR codes.
It is a very simple process. Each homeless vendor will get a different QR code that, when scanned, will allow a buyer to download the magazine straight to his or her tablet. The system will then credit the vendor for the purchase.
As more and more people get smartphones and tablets, these QR codes will ensure that the homeless vendors will have a way to ride the wave and not lose out on sales.
The QR codes will not replace the print version. The Big Issue will still be printed. The QR codes only guarantee that readers will have a way to buy a version that is more convenient for them. Now that is a win-win situation for everybody involved.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Is Google Glass Really Such a Different Threat To Our Privacy?
- QR Codes Used for Public Service: Two Recent Examples
- Four Things to Remember When Running a QR Code Campaign
- Web App with QR Code Functionality Helps in Indiana School Bus Inspections
- Get Chocolate Easter Eggs with a QR Code
- Consumers Get Little From QR Codes?
- How to Build a Mobile Site
- The Wall Street Journal's Take on QR Codes
- Make User-friendliness Top Priority When Launching QR Code Campaigns
- QR Code Used To Promote Stunning Somerset
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.