The use of QR codes by marketers is very well documented. Every day we are bombarded with many companies that are employing QR codes with their marketing. These include well-known brands and even charitable institutions. We are also very familiar with the use of QR code in education. Teachers are increasingly relying on QR codes to help their students learn their lessons.
It seems that the usefulness of QR codes is making it appear just about everywhere. But there is another use for QR codes that Japanese researchers are doing: using these little square codes as research topics.
Japanese researchers at the Autonomous University of Madrid have just published three studies delving into the use of QR codes for mobile promotion. These three reports:
1. Examined the content of 260 advertising campaigns that used QR codes.
2. Examined the psychology of scanning QR codes.
3. Looked into what factors made customers scan QR codes.
The reports further found that loyalty programs are the number 1 reason why customers scan QR codes, while the biggest deterrent to QR code scans are security concerns.
This is not surprising. With more and more QR codes leading users to viruses, malware and other harmful content online, it is just normal for people to be paranoid about and avoid scanning a QR code. This is why it is important that you should use customized QR codes for your marketing. Not only will customized QR code look better with your own branding, but it will also give your customers the peace of mind that scanning the QR code is safe.
The Japanese studies also reflect what we have seen in the United States, where security is also the main reason why people shy away from scanning QR codes. This just means that the Japanese experience could easily apply to us here.
More articles in this topic
How old do you have to be in order to use and create QR codes? Well apparently, there is no age limit. Kids who know how to operate a smartphone and a computer can certainly create a QR code. This is what the first graders at the LaRue Miller Elementary School showed us when they [...]Read more
Purite has recently put up QR codes on the packaging of their pre-treatment and deionizer replacement cartridges. These QR codes resolve to a video that shows customers how to replace the cartridges properly. Purite is a company that provides water purification systems to their customers. They use the latest technologies in making their products, so [...]Read more
By now, most people in developing and developed countries are using a smartphone. Considering the fact that the cost of smartphone these days have dropped to an all-time affordable level, there is really very few reasons NOT to own a smartphone. Anyway, how has this affected the world when it comes to QR Code usage? [...]Read more
- West Berkshire Councils Uses QR Codes for Planning Application Information
- Android App For Your Green Thumb
- BBB of Kansas Helps Educate People about QR Codes
- Android Apps Now More Downloaded Than Apple Apps
- Google Buys QR Code-Based Punchd
- What's Happening, Art World?
- Bridging The Divide Between Offline and Online
- Syco Launches Labrinth With Digital Campaign
- Scan A Mag Before Hopping On Rail System
- A Hotel All Wrapped Up In QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.