Australia’s Oroton stores are now trying to promote their summer collection. Despite it being fall in many parts of the world, Australia’s actually enjoying their hot summer weather. Anyway, Oroton has elected to make use of QR Codes to promote their summer clothing line. They’ve launched a sleeker, more chic, trendier fashion designs and accessories for summer this year by putting up a QR Code in some of their shops. Since the brand is not outwardly popular over here in the US, suffice to say that the brand is big in Australia and New Zealand. The company goes as far back as the 50′s when the disco metallic and neon accessories were acceptable.
Quality is important and so is elegance. And Oroton’s got both high up on their priority list. For more information on the company, the brand and also their latest QR Code efforts, visit their website at www.oroton.com
What the company is doing with QR Code is in line with the latest trend in the fashion industry and that is to make use of technology to promote their products. A mobile web site has been created for the summer 2009 line and will be integrated with their print advertisements in magazines like Marie Claire and offline and off-print efforts. Curious passer-bys who chances on the surreptitious QR Code sitting in front of the store can scan the QR code and go to the mobile web site to watch and download a fashion video and then enter a competition. Marie Claire is one of the first few magazines to embrace the QR Code technology and actively encouraging their advertisers to use it.
Fancy winning a branded handbag this summer? Head on over then!
A representative retorted that it is an interesting and intriguing way to encourage consumers to engage with the brand. It’s like a cyber bridge between the company and it’s end-users. Given the fact that it costs a lot of marketing money to launch a line via advertisements, commercials, print advertisements, brochures, catalogs and leaflets, putting up a QR Code seems like a much more funkier and more conducive way to promote the summer fashion line.
Those who do not have smart phones with a QR Code reader installed can request for the exclusive online content via SMS. It is another fantastic way to get the consumers to hand over their mobile number for future promotions.
The partnership between Oroton and those involved in the campaign proves to be working and it inevitably demonstrates how quickly companies in the land down under are to make use of this technology.
More articles in this topic
Purite has recently put up QR codes on the packaging of their pre-treatment and deionizer replacement cartridges. These QR codes resolve to a video that shows customers how to replace the cartridges properly. Purite is a company that provides water purification systems to their customers. They use the latest technologies in making their products, so [...]Read more
By now, most people in developing and developed countries are using a smartphone. Considering the fact that the cost of smartphone these days have dropped to an all-time affordable level, there is really very few reasons NOT to own a smartphone. Anyway, how has this affected the world when it comes to QR Code usage? [...]Read more
QR codes are making the check-in process at Xiamen Gaoqi International Airport a little bit easier. For passengers who do not have to check in any baggage can check in by going to the Chinese language http://www.xmairport.com.cn/, the airport’s Web site. On the site, they will be required to submit their personal information. After that, [...]Read more
- Mystical QR Codes Hits Mystic Town of CT
- Twitter’s Latest Update Brings Back Original Coolness
- Giving A Whole New Meaning To Window Shopping
- Cue the Music with QR Codes
- The Security Plug-Ins Every WordPress Site Should Have
- Salesforce.com Taps Mobile Apps
- App Ideas: Top 3 iPhone Apps
- Getting Into Your Customers' Heads With A QR Code
- Make Yourself Famous With QR Codes
- Approach QR Technology Creatively
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.