Three Simple Ways to Gain More Conversions from Your Website

You may have a smartly designed website with all the bells and whistles, but it may not be optimized to bring you that much needed sales. Converting your website visitors into customers is never an easy task, but there are some things that you could do to help your website along.

Here are three easy ways to help increase your website conversion.

1. Don’t stifle them with choices.

A lasting principle of call to action pages is that you should only offer your visitors one choice: the action you want them to perform, whether it’s to subscribe to your newsletter, buy your product or sign-up for a free trial or e-book in exchange for their email addresses.

In real life, however, the choices you have on your site may not be as clear cut. For instance, you might have usage plans that are aimed at giving your customers the choice to decide the right level of service and the price they are willing to pay.

When you have to present your visitor a choice, then make sure that you make it easy for them to compare these choices by listing the benefits of each. Then suggest the option that they should choose.

Take a look at Invotrak’s sign-up page. They have their plans side by side and lists down what is included in each plan. Then they visually tell you which plan is the best for you by highlighting it with a darker background color and making it look larger than other plans.

2. Use images effectively.

Images have the power to invoke emotions. In fact, people usually associate images with certain memories, meanings, and symbolism.

Choose images on your site to help your visitors do what you want or at least associate your products and brand with the values you want them to think about when thinking of your brand.

Insurance companies often feature photographs of families that are smiling. Their message: with our insurance offers, you can make sure that your family will be safe, happy and well cared for.

3. Freemium and free trials

Free trials give people a taste of how it is like to use your product. Does it really solve their problems? Is it easy to use? Are the features and functionality what they are looking for?

Over the years, we have also seen freemium offers. People get to use your products free forever, but would have to pay extra to use all the features.

Either way, you win. Because people who avail of your freemium offer or free trials are more likely to buy your product. Why? It’s because they have already invested time learning it and actually using it. What’s better, they have even started relying on your product to carry out their tasks.