While a lot of website designers and business owners put a premium on hits and visits, there comes a point when having a lot of visitors is no longer enough. Great and effective websites convert. That is the number one rule nowadays.
This is where call-to-action pages come in. Call-to-action pages are where you convert site visitors into customers, subscribers or leads. It is also where you ask your visitors to become your marketers by sharing your site, blog posts or pages.
But how can you have a great call to action page? Here are four things to remember:
1. Benefits, benefits, benefits. You should be able to tell your visitors what they stand to gain from performing the action you want them to do. For example, if your call to action is to have them subscribe to your newsletter, it should be clear to them what type of information they are going to get from it: exclusive, updated and relevant news!
2. Location. As with everything else in this Web design, where you place your call to action is very important. Generally, your call to action should be at the top of your page where it is easily seen without even scrolling down the page. Some pages place their call to action at the center, where people are bound to look first.
3. Don’t confuse your visitors. You can only use one call to action for your page. If you want them to subscribe to your newsletter, avoid selling them things. A single call to action can help your visitors stay focused on what you want them to do.
4. Make your call to action attractive. Design your page with special focus on the call to action. You should include a graphic or use different colors for your call to action. Minimize using flashy images and bad fonts, as these will make people think that you have an ad.
More articles in this topic
Mobile wallets are really gaining traction with more and more users over the past few years. And why not as more and more providers are giving more options for people who want to use mobile wallets. Then there is also the support of big companies, from Google and Apple, to telecommunication firms, and right to […]Read more
For quite some time, Instagram was exclusive to iOS. Then it jumped to Android devices. In November 2013, Instagram launched its app on Windows Phone. And there are quite a few glaring differences. For one, the navigation buttons are all mixed up. Instagram on iOS and Android have the feed, explore, camera, notifications and profile […]Read more
Pizza Hut knows the value of mobile marketing for their products. The chain reports that around 30% of their carryout and deliveries comes from digital ordering. And mobile devices have been helping, the company reports that compared to data in 2010, mobile devices helped them get 4,000% more digital orders! Caroline Masullo, the company’s director […]Read more
- The Top 20 iPhone Games You Should Get and Play (Part 4)
- PayPal Test Runs QR Code App in Singapore
- Make Your Blog Stand Out: Blog Design Made Easy - Part I
- Three Things You Should Keep in Mind When Planning for Your Mobile App
- Zappos Uses Naked Women and QR Codes in Latest Ad Campaign
- QR Code Wristbands: A New Way to Exchange Information
- Toys R Us and eBay Launches QR Code iPhone App
- QR Code Changes The Way We Shop
- QR Code In Latin America
- A Read-Dy Good Idea For Libraries
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.