One of the biggest resistance to QR Code usage for many companies and large corporations today is this big, amazingly easy to answer question – why should I?
No, the answer is not just because it is the right thing, or the ‘in’ thing, or it is the ‘cool’ thing to do. The answer to why one should actually consider or put a thought or two into using QR Codes is this – because it is trackable.
It might seem like such a fancy idea to quickly hop into the bandwagon while everyone’s still pondering if they should pour their precious advertising dollars into something that may or may not work and the concept of which may or may not last the next couple years. If a company values connectivity, interaction, retention of customer base, expansion of target market and also getting to know their consumers better, QR Code is exactly what you need to get in on.
QR Codes, as many will explain it, is not just a link. The wide range of things that you can do with QR Code is exponential, almost limitless, I would say, but the one thing that marketers are always concerned about is how to track their consumers. How do we get into their minds? How do we find them and retain them? Is there s technology out there that tells us where our consumers are, when they are clicking into our links, accessing our information, going in and out of our website?
Yes, there is. If you are interested in trying to track your consumers’ whereabouts and their surfing patterns, give our QR Code tracking application a shot and you will soon find yourself sucked into a world whereby there is bridge between you and the people who might be interested in what you have to say, share and sell.
These applications help you create, monitor, track and analyze your QR Code campaigns in a very simple yet detailed manner. The data can also be used applied across the board for your other offline activities and you can even cross-market between your offline and online customer base. This is how amazing QR Code is.
How, you may wonder? For instance, if you have a roadshow, print out a large banner and hand out some brochures or flyers with a specific QR Code for it. During or after the roadshow has ended, the applications will tell you who scanned the codes, where they scanned it from, how they did after they scanned the code, did they interact with your people after they scanned they code and also, more importantly, did they end up purchasing anything from you after they scanned the code.
These are pertinent information that you can use, not just for THIS marketing campaign or roadshow, but for future marketing strategies as well.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Sprint Launches NFC-Enabled Pinsight Touch
- QR codes Get Scanned by 2.75 Million Americans Every Day
- QR Codes in Hotels
- Twitter’s Latest Update Brings Back Original Coolness
- Ontario Tender Fruit Growers Now Use QR Codes For Product Information
- Japan’s NTT Docomo and Korea’s KT Launch Cross-Border NFC Service
- BBC Tells You To Scan For Ingredients
- Davidson's Innovative QR Code Campaign For Florida's Real Estate
- Enormous Leap Ahead For Mississippi Museum
- Trending Towards Mobile Marketing
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.