You might fall into the trap of thinking that once you have your site up and running then that’s it. But you should be aware of what’s happening so that you can get the most out of your website. For example, here are two recent news that might affect how your website performs. Check it out here:
First, Adobe has come out with the announcement that they will no longer continue with their efforts to come up with a mobile version for their Flash Player.
This means that if you have a mobile site that uses Flash, then it is time for a redesign. In a matter of month, your site will no longer be viewable on smartphones, tablets and other mobile devices.
The development also gives more importance to HTML 5. If your mobile Web site uses Flash to play videos, it now makes good sense to switch to HTML 5 technology.
Adobe has even integrated HTML 5 in both of its Illustrator and Dreamweaver products.
Ad Heavy Sites May Rank Lower on Google
If you have a website that relies on ads for its revenue, then you may have to think about redesigning it so that it will still rank high on Google search results.
SEO blog, Search Engine Land, reports that Matt Cutts has said that they were looking into penalizing pages with a lot of ads where the actual content is very difficult to find. Cutts is the head of the Web spam at Google.
Cutts, however, gives you an easy way out: make your content easy to find, pushing the ads down the page.
A good Web designer can help you overcome these two new challenges that face many of today’s business websites. Talk to us to know what we could do to help you create websites that are both SEO friendly and user friendly.
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