The U.S. Postal Service has come up with a summer promotion that aims to show the relevance of direct mail to smartphone marketing. It is called the Mobile Commerce and Personalization Promotion.
For the 2012 round, marketing technology specialist SpyderLynk stated that it will be participating by offering its Buy-it-Now Mobile Commerce codes throughout the summer within consumer direct mailers.
If you recall, SpyderLynk developed the SnapTag, which is much similar to a QR code. A SnapTag, however, is a code ring with visual data aligned in a neat pattern of bars and breaks. Inside the ring is a Facebook, Twitter, or any icon that gives the scanner an idea where SnapTag leads to.
Throughout the promotion, USPS will be offering a discount to customers who use direct letter mail through First-Class or Standard Mail, as well as for cards and flats using a QR code or any other kind of scannable print-mobile code that takes a scanner to a mobile optimized website. The website where the code leads to, however, must be relevant and must be made specifically for a recipient’s needs.
We have previously reported about USPS running another summer promotion that provides a 2% discount on Standard and First-Class Mail that carries a QR code. This year, however, USPS is implementing stricter requirements regarding the online content that the code leads to. More specifically, USPS requires that the code take recipients to meaningful content.
To further sweeten the deal, SpyderLynk is offering a 10% discount to direct mail customers who use SnapTags. The SnapTags are intended to provide a turnkey solution to increase return of investment (ROI) and to lessen acquisition costs.
We think that this promotion is good in that it recognizes the ever-growing importance of mobile marketing and mobile commerce and therefore the need for people to familiarize themselves with mobile marketing resources like quick response codes.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Tweet Lane App Latest 'Victim' To Twitter's Strict Rules
- Kraft Foods Trials NFC and QR Codes
- Austrian Stonemasons Take Gravestone QR Codes to Another Level
- Facebook’s Attempts At Improving Mobile Experience
- A Giant Fight For The Apple Pie In The Smartphone Battlefield
- IDEA: QR Code Marketing for Pizza and Other Food Delivery Outlets
- Our Super Bowl QR Code
- Creating a SEO-Friendly Website
- How to Make Sure Your Mobile App Succeeds
- QR Code Reader – Back to Basics
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.