The U.S. Postal Service has come up with a summer promotion that aims to show the relevance of direct mail to smartphone marketing. It is called the Mobile Commerce and Personalization Promotion.
For the 2012 round, marketing technology specialist SpyderLynk stated that it will be participating by offering its Buy-it-Now Mobile Commerce codes throughout the summer within consumer direct mailers.
If you recall, SpyderLynk developed the SnapTag, which is much similar to a QR code. A SnapTag, however, is a code ring with visual data aligned in a neat pattern of bars and breaks. Inside the ring is a Facebook, Twitter, or any icon that gives the scanner an idea where SnapTag leads to.
Throughout the promotion, USPS will be offering a discount to customers who use direct letter mail through First-Class or Standard Mail, as well as for cards and flats using a QR code or any other kind of scannable print-mobile code that takes a scanner to a mobile optimized website. The website where the code leads to, however, must be relevant and must be made specifically for a recipient’s needs.
We have previously reported about USPS running another summer promotion that provides a 2% discount on Standard and First-Class Mail that carries a QR code. This year, however, USPS is implementing stricter requirements regarding the online content that the code leads to. More specifically, USPS requires that the code take recipients to meaningful content.
To further sweeten the deal, SpyderLynk is offering a 10% discount to direct mail customers who use SnapTags. The SnapTags are intended to provide a turnkey solution to increase return of investment (ROI) and to lessen acquisition costs.
We think that this promotion is good in that it recognizes the ever-growing importance of mobile marketing and mobile commerce and therefore the need for people to familiarize themselves with mobile marketing resources like quick response codes.
More articles in this topic
If for anything, Bitcoin is an interesting piece of currency. The virtual currency is now increasingly being used in real life. Some employees now accept Bitcoins as salary. Online shops and even brick and mortar retailers also see Bitcoins as legal tender that you can pay with. There are groups of ardent Bitcoin supporters as […]Read more
In Ottawa, Canada, passengers are now seeing QR codes on their tickets. The QR codes are printed on every transfer so that passengers can just scan the QR codes themselves when they board the bus rather than show it to the driver. This would certainly help in making boarding faster and gives the driver less […]Read more
Mobile apps make your smartphone work harder. If you cannot find a feature or functionality on your smartphone, you can search for an app that does what you want and that’s about it. No matter how good your operating system is, you will never be on top of the smartphone game without a good set […]Read more
- Sexy QR Codes
- QR Codes and SEO
- Brazilian Mobile Payment System Opening Doors
- Activists Take On QR Code Technology
- Technorati Publishes List of Best QR Code Campaigns
- HTML5: The Benefits
- Near-Field Communication and QR Codes... Who Wins?
- Can You Solve This Campaign - A Bid Against Educational Inequality
- How to Change Where Your BeQRious QR Code Resolves To
- Mouser On The Move
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.