We’re Only Scratching The Surface

When it comes to cell phone and internet technology, kids and teenagers are often seen to be the early adopters. Blogging, online social networking and discussion boards…these used to be kids’ play.

But not so with QR Codes.

Surprisingly, the number of people who actually click on QR Codes are grown adults who are at least 30 years of age. Perhaps, the reason behind this data is that smart phones are considered luxury toys. Kids may have to come up with more creative ways to persuade their parents to purchase a smart phone for them.

These early adopters creates a new (almost heaven-sent) way for advertisers, website and business owners for them to engage other people on the cell phone. It is the bridge between the offline and online world that eliminates the need to type out a long string of URLs.

Essentially, QR Codes are used as links into online content, much like services like TinyURL and Bitly, but QR Codes are much more powerful than that because it can contain text or business card too.

Former chief of Mobile Marketing Association, Mike Wehrs, said that we are only scratching the surface as far as QR Code technology is concerned. For online businesses or brick and mortar businesses, this means using the QR Code to link to online content or dial a specific number for convenience’s sake.

For tech-savvy people, you might be interested in finding out that there was a whopping one thousand and six hundred percent growth in numbers in terms of the number of QR Code scans that took place last year. This year, we are expecting a much bigger increase.

As a reminder, advertisers should focus on how to create interesting content because once the user DECIDES to scan the QR Code, you need creative, interesting content to encourage them to go to the next level…interaction and action. Consumers are in control. And what’s not to love about that because ever since the beginning to of time (not literally, of course), push marketing has been known to annoy consumers with their tactics and there is, sometimes, no way consumers can say ‘no’ to those ads.

But now, they do.