We have talked about how public opinion regarding QR codes is divided. There are people who love QR codes, and there are those who cannot be bothered by them. In order to educate people more about QR codes, and to help them look at the codes more objectively, we have listed down the pros and cons. In the first part, we gave you the benefits of QR codes.
Now, let’s take a look at some of the negative points.
1. For you to scan a QR code, you need a reader.
This is one reason why there’s a rather limited audience for QR codes. First, you need a smartphone, and then you need to download a QR code reader app. While most reader apps are free, there are still many smartphone users who think that downloading one is not worth the effort.
However, seeing how QR codes have gained ground and are becoming more and more popular, don’t be surprised if smartphone manufacturers will be installing a built-in reader in every mobile unit in the near future. Soon, a QR code reader will be as basic as your smartphone’s built-in camera.
2. QR code scanning takes a while.
Successfully scanning a code is not something you do at a snap of your fingers. You see a QR code and you still have to take your smartphone out of your pocket, make sure you position your phone’s camera correctly, fire up the QR code reader app, and wait for the code to take you to its online content. And when you are already there, you will have to spend time watching it if it’s a video, or reading it, or browsing through, or just checking it out. Not to mention if you have slow or intermittent mobile internet connection and if pages load rather slowly.
But if you look at it, spending several seconds scanning the code is really nothing compared to the time you spend typing out a URL one letter at a time.
3. Not everyone is familiar with QR codes.
A lot of people still see a QR code and don’t think much of it. They think it’s nothing more than just a pixilated box. If a QR code is on a product packaging, they will have to read the text in order to know what to do with the code. And worse, some people just don’t notice the code at all.
True, comScore reported that 14 million Americans have scanned QR codes in June alone, but this number represents only a small percentage of mobile users, and even a smaller percentage of consumers in the U.S.
4. What if the novelty wears off?
People scan QR codes out of curiosity. But what if QR codes cease to be a novel idea, and people just think it tiresome to hold up their mobile phones to see an online content that’s obviously created for marketing content?
Whether you see using QR codes an advantage or a disadvantage when it comes to your marketing efforts, or whether you see it as beneficial to you or not as a consumer, there’s no denying that QR codes are here and they come at a time when an increasing number of people are going mobile.
Whether you are a business owner or a consumer, think about the pros and cons and see which, in the end, weigh more to you. Do you get more value out of the benefits of QR codes than the hassle you get from scanning them? Will your business gain more from launching a QR code campaign than it would if you stick to traditional marketing?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- How QR Codes Are Helping Mobile Apps
- Majority of Australians Still Unfamiliar with QR Codes, Econsultancy Poll Reveals
- Skechers Ventures Into Mobile Marketing
- Nellymoser: US Print Magazines Usage of QR Codes and Other Action Codes Up by 61%
- California State Fair Exhibits and Educates With QR Codes
- QR Code Marketing Idea: Direct Mails with QR Codes
- App Highlight: LinkedIn v4.0
- The BBB on QR Codes
- Why Should Your QR Codes Be Boring?
- Lots Of Benefits For Retail Outlet Owners
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.