It is interesting to see how some companies are using QR codes on their marketing materials, but only a few take time to explain what they are and what to do with them.
For some, they can easily recognize a QR code and they know what to do with them. But not everybody does.
In fact, a recent study conducted by Dubit, a youth marketing and research agency in the United Kingdom revealed some interesting facts about QR code awareness, at least among 11 to 18 year olds there.
The study found that an astounding 72% of these teens did not have the required scanners installed on their phones, or are not aware that QR codes maybe read by their phones.
Also, 19% did not know what QR codes were when they were shown one. Some of these teeners thought that it was a stereogram 3D picture similar to magic eye. And only a third of their sample knew that these black and white boxes are called QR codes.
This is important because the youth is often the first ones to know about new technology and the first adventurous ones to try them out. Also, the companies in the United Kingdom have started using QR codes far before American ones.
This study highlights the importance of having instructions included into your QR code campaigns. Make sure that you use clear and simple language to explain:
- What a QR code is.
- What they can get from scanning it.
- What to do with it.
- Where they could get a scanner application.
Something as simple as adding easy to follow and clear instructions could guarantee the success of your campaigns. At the very least, it will drive up interest in your QR codes, and would help those people who want to scan it but have no idea how to go about it.
It doesn’t really have to be boring. Just take a look at how Ford Figo did it.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Allow Health Workers Access Vaccination Records
- Android Market Poised to Have 500,000 Apps by May 2012
- Soldiers Get Mobile Training via QR Codes
- Using QR Codes For A Good Cause
- Win a $250 AMEX Gift Card Just by Connecting with BeQRious.com!
- Lessons from the MGH QR Code Study
- Getting Social Media Right: How QR Codes Can Help
- A Speeding Beauty
- QR Codes On Stickers Of New Cars In Showroom In The US By 2012
- Sony Ericsson Phones Goes Out With QR Code Readers
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.