Think of how you want people to remember your products.
Is boring one of the adjectives that come to mind?
Certainly not. As with most business owners, you would want people to think about your products and services as cutting-edge, exciting and fresh.
Let’s take it further. If you are going to a party and you only have two t-shirts in your closet, which one would you wear? One with a design like this:
or the other with a design like this:
Customized QR codes not only allow you to break away from the boring and get more spunk for your QR codes. It also allows for congruence in your designs.
It does not stop with just colors. You can translate specific product attributes like this sleek and shiny QR code for the Mercedes Benz:
Of the fun of an alcoholoic drink:
This brings us to the discussion about brands. Having a strong brand is vital to businesses in this era of intense competition. Being generic will not give you an edge, and will entail a lot of problems. Even search results are influenced by how strong your particular brand is.
And there is no way to get a strong brand than by being consistent. From being consistent in the way you produce your products, to relating with your customers, to simple things as using your company letterhead, using your logo on your website, and even using your brand colors on your marketing collaterals.
Great examples of customized QR codes that help strengthen the company’s brands:
This QR code not only makes use of the Tesco colors (red and blue) but also features the company’s logo prominently in the center.
Making use of the company’s image of youthfullness, along with the standard button marks of a Playstation controller.
Not only making use of great imagery and the company logo, this QR code actually takes the product and makes it a part of the code itself.
Why customized QR codes are important now.
With more and more companies using QR codes nowadays, it is always a good idea to get something that would attract your own customers. Being boring just would not cut it. You have to differentiate your QR code to entice people to scan it. Plus it helps to give you a strong brand.
Get the experts in QR code marketing and the best graphic designers for your own customized QR codes campaign!
More articles in this topic
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
QR codes in restaurants are certainly nothing new. We have seen QR codes on business licenses and sanitation permits for the restaurant to be able to operate. You see them on menus either telling customers how their food was prepared, offering specials of the day and even a video of the chef cooking the dish […]Read more
- QR Codes Facilitate Voter Registrations 30,000 Feet up in the Air
- Bringing QR Code Marketing To A Brand New Level
- Korean Elementary School Goes Digital; To Use QR Codes for Parent Notices
- Fotolio – Android App For The Avid Photographer
- Japan Tsunami Monuments Carry QR Codes
- Wikipedia Helps Tourists and Museum Goers Get More Information in Their Language
- SEO and Your WordPress Site: Five Basics
- Lacoste Does It Right
- Inception's Full On QR Code Campaign
- The Oroton Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.